7 February 2026
Bjäre Invest: International expansion at Spoga Horse
In early 2026, Willab participated in Spoga Horse in Cologne, the world’s leading international B2B trade fair for the equestrian industry. The objective was to strengthen global brand awareness and expand the company’s network of international retailers. The focus was on Willab’s proprietary brands Eclipse Biofarmab, Hansbo Sport, Borstiq Farm, and Willab. The event generated numerous new business contacts and strong interest from markets including the United States, Australia, and across Europe, while also providing valuable insights into current market trends and opportunities.


